Search Engine Optimization, or SEO, is a website’s most crucial aspect and one that has often left people confused. Using SEO in a website or article can help Google, or other search engines, find and rank your website. This influences how many visitors you get through web searches. The techniques used to implement SEO often evolve with different search engines, so what might have worked two years ago won’t necessarily work now.
The better optimized your website is, the better the visitors will be that come across it. If SEO is implemented well, your website’s targeted audience will be more likely to find it, resulting in more repeat visitors. If your website is selling something, this would mean more customers that lead to more sells. Below are three tried and true ways to learn about and work on your site’s SEO.
Optimize Your Website for Mobile Browsing
It is so important to make sure that your website is optimized for mobile viewing. People are using their phones now more than ever to browse the web, shop online, and entertain themselves. If your website is clunky or slow to load in the mobile view, that could ostracize a large portion of potential visitors. A good mobile site is quick to load and can answer the visitor’s question quickly. No one wants to shift through a lot of irrelevant information to find what they are looking for.
Keep Up To Date on SEO Changes
Google updates its SEO algorithms regularly, so staying up to date with the latest information is vital for your google ranking. Your google ranking dictates where you land in the google search results, and since most people using Google don’t click to the second page, the higher up your ranking is, the better chance you have to snag consistent visitors. Regularly reading SEO news sites and taking the best SEO courses available will situate you to best rank your site with how the algorithm works.
Gone are the days of keyword stuffing to get a high Google ranking. In the past, that was all a website needed in order to be in the top results. Now websites that stick with this can get penalized and dropped in the ranking. The best way to do this now days is to use long and short tail style keywords and sparsely add them in to select places, such as the beginning of an article and an image’s alt text. In order to figure out what keywords are best, you can use a free keyword search tool to find the most popular searches with your predetermined words in them. This research will help you rise organically in the ranks and bring in more traffic to your site.
Learning SEO and how to use it on your website doesn’t have to be complicated. There are many techniques to SEO for both the beginner and those more advanced. Using these tips as a starting point can help you get more acquainted with SEO practices and what it takes to implement them.